US based organisation Environmental Defense have teamed up with the Ad Council to deliver a collection of hard-hitting ads to the American public.
The launch follows a nationwide survey that concludes that most Americans are aware of global warming and are concerned enough to be willing to change their habits and lifestyles to help avert climate change.
The survey, conducted by pollster Whit Ayres of Ayres, McHenry and Associates, found that 71 percent of Americans recognize global warming is happening and more than half attribute the problem to human activity. But while an overwhelming majority (70 percent) of people polled agree that its possible to reduce the effects of global warming, only three-fifths (59 percent) thought it was possible they could do something about it as individuals.
Jessica Bosanko, Environmental Defense
This new global warming campaign is a milestone in the effort to bring general awareness to this serious problem.
Watch the ads here.
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Tags: ecostreet, climate+change