I guess this is where the people who are faced with the prospect of competing with these large marketing juggernauts need to think not of how to beat them at their own game but of how to change the game entirely. They don’t play fair or by the rules, so how can we expect victory by sticking to those rules.

Unfortunately big media and marketing blitz is still very much the ruling factor for the hearts of the masses. The great open-publishing and citizen journalism revolution that is the internet is still a small niche, whether we like to admit it or not. How that can be co-opted for positive educational purposes amongst a mass audience is still something I wonder about often, but the answer isn’t fothcoming.