US based organisation Environmental Defense have teamed up with the Ad Council to deliver a collection of hard-hitting ads to the American public.
The launch follows a nationwide survey that concludes that most Americans are aware of global warming and are concerned enough to be willing to change their habits and lifestyles to help avert climate change.
The survey, conducted by pollster Whit Ayres of Ayres, McHenry and Associates, found that 71 percent of Americans recognize global warming is happening and more than half attribute the problem to human activity. But while an overwhelming majority (70 percent) of people polled agree that it’s possible to reduce the effects of global warming, only three-fifths (59 percent) thought it was possible they could do something about it as individuals.
Jessica Bosanko, Environmental Defense
This new global warming campaign is a milestone in the effort to bring general awareness to this serious problem.
Watch the ads here.
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Tags: ecostreet, climate+change
Comments:
While 59 percent of Americans thought it was possible they could do contribute individually, I think the amount is less is some other parts of the world. In where I come from–Indonesia that is–the government is still fighting against illegal logging and forest burning done by some people. And it is not easy. These people have been doing it for generations; not because they want to destroy the nature, and not because they want to get rich. This is simply the only thing they know to survive. Sadly they are unaware of the consequences. The country is now constantly threatened with natural disasters, such as: flood, landslides, and tsunami.
Hi Ayu, thanks for stopping by. It seems to be such a great problem, a very hard one to tackle. I was interested in hearing about the work of the Telapak organisation in stopping illegal logging in Papua.
A ad campaign in America to raise climate change awareness - am I dreaming? If enough people in the US actually believe that they can make a difference, it might pressure the White House and certain industries out of their age-old denial, and into action.
Absolutely Amy, we could do with something along these lines here too. Any ads we see on TV in the UK that relate to climate change (i.e. Carbon Trust ads) are quite gentle and easy to ignore, I think.
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